Student

CHAPTER 4 THE MARKETING ENVIRONMENT MULTIPLE CHOICE QUESTIONS 1. ________ fever results from the convergence of a wide range of forces in the merchandise purlieufrom technological, economic, and demographic forces to cultural, social, and political ones. a. Marketing b. Cultural c. Technographic d. millennian retort: (d) obstacle: (2) foliate: 117 2. The ______________________ consists of the actors and forces outside merchandising that crawfish out up merchandise managements expertness to quit downstairs and maintain successful relationships with its target customers. a. marketing establishment b. marketing system c. marketing network d. marketing environs Answer: (d) Difficulty: (3) rascal: 118 3. Which of the pursual price beat describes the environs that includes the forces close to the compa nionship that affect its ability to sue its customersthe company, suppliers, marketing channel firms, customer markets, competitors, and publics? a. microenvironment b. macroenvironment c. global environment d. networked environment Answer: (a) Difficulty: (2) Page: 118 4.

All of the following would be considered to be in a companys microenvironment withdraw: a. marketing channel firms. b. political forces. c. publics. d. customer markets. Answer: (b) Difficulty: (2) Page: 118 5. Which of the following BEST describes the environment that contains the large r societal forces that affect the c! ompany-level environmentdemographic, economic, natural, technological, political, and cultural forces? a. microenvironment b. macroenvironment c. global environment d. networked environment Answer: (b) Difficulty: (2) Page: 118, 123, Figure 4-4 6. All of the following would be considered to be a part of a companys...If you want to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay