Goodys

1. INTRODUCTION After a scheduled research upon decisive sectors of the Hellenic market, our group took the decision to analyse the food deal and entertainment market, one of the most(prenominal) authorized representatives of the Greek economy in domestic and world-wide environment. To evaluate efficient the specific market, will hazard an across-the-board presentation of Goodys S.A. the leading eating place helpers company in the Greek market and on a European level it is one of the largest and strongest right absent service restaurant chains. In our fib we provide breeding for the companys history, the structure of the organisation, the market aspect and the futurity plans of the management. Next, based on Goodys annual report using the pecuniary statements, corresponding income statement, statement of retained earnings, eternal rest sheet and interchange flows, will evaluate the financial position of the brand. Afterwards we come up our research with ratio reasonableness psychology for the profitability, liquidity, assets and debt management of the organisation. Ratio analysis is very important for the lenders of the company and potential investors. Final in the conclusion, will conjure the factors that lead Goodys S.A. to be the leader of the market and recognised from larger multinational competitors like Mcdonalds and KFC.

2. THE COMPANY Goodys S.A. is a Greek fast food company founded in 1975 by Ioannis Dionisiadis in Thessaloniki and introduced in Athens Stock replace (ASE), in 29/12/1994. There are over 185 Goodys restaurants in Greece, Cyprus, and Bulgaria. Recently, Bruno N orby has founded the Goodies of Mexico Assoc! iation and then it has been merged into the Greek provisions concourse Vivartia S.A. In Greece, Goodys restaurants are the dominant ones in the quick service food market and it has managed displacing the McDonalds and the KFC restaurants to third or poop weft of the consumers. Goodys SA is the leading restaurant company in the Greek...If you indispensability to function a full essay, order it on our website: OrderEssay.net

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