Marketing Situation Analysis of Macro Environment of Hypothetical Company

MARKETING SITUATION ANALYSIS INTRODUCTION Enviroelectrics is a ordinary sized bon ton with a focus on providing zip efficient, operator friendly growths and is laid in Port Melbourne with approach path to the bay and arterial roadstead for shipping and trucking of products. The participation consists of a strong crowd with a man bestridement group that works closely with employees. The company is preparing to release a modernistic microwave oven to the market and is in the initial planning and victimisation stages. Prior to moving introductory the company entrust view as out a market situation abstract on the external macro- environs which consists of the demographic, economic, natural, technological, political and heathenish environments. The macro-environment encompasses factors beyond the immediate environment that can affect an governing and represent general forces and pressures kinda than institutions with which the composition relates direct ly (Palmer, 2000). The analysis will be apply to further refine the product and develop a merchandise strategy which is essential for the products victor in the market place. market is an organisational function and set of processes for creating, communication and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its interested parties (Keefe, 2004). The analysis of the macro-environment will identify paths that will encroachment upon the development of the microwave oven, the seat market and the marketing mix.

DEMOGRAPHIC ENVIRONMENT The demographic environment involves the study of the size and characteristics of a commonwealth. The age expression, geog! raphical distribution, proportionateness between males and females and the estimated time to come size of the population ar every last(predicate) considered important factors. (Palmer, 2000). Monitoring changes in the size and age structure of the population is a crucial step in the future success of Enviroelectrics marketing strategy for the microwave oven. The demographic trend of continued high population growth will place... If you postulate to get a all-inclusive essay, order it on our website: OrderEssay.net

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